Our History

Sewells MSX International is a subsidiary of MSX International (MSXI), a leading global business process outsourcing company. The combined organizations are represented by over 6,000 employees across 80 countries around the world.

Sewells MSXI was created in 2016 after the merger of Sewells Group and MSXI subsidiaries in Asia Pacific, Africa Middle East regions.

Before that, Sewells Group started in South Africa and in 1980s and worked closely with leading auto OEMs and their dealers in the area of retail performance. Taking the opportunity of emerging market growth of automotive business in the decade of 2000-2010 it became a dominant force in the Asia Pacific region with presence in markets like China, India, Australia, ASEAN, South Africa etc. MSX International, a Detroit based business process outsourcing firm, as part of global expansion had set up its market operations in the Asia Pacific, Africa and Middle East regions in the similar time frame.

Encouraged by the commonality of purpose and strong business synergies, MSX International acquired Sewells Group in 2016 and created Sewells MSXI. Subsequent to the creation of Sewells MSXI, MSX International was acquired by leading global private equity firm Bain Capital.

Today, MSX International is the largest in the world, provider of automotive retail solutions to auto OEMs and its subsidiary Sewells MSXI has a similar distinction in the Asia Pacific, Africa and Middle East regions.


To find out more about MSX International click here !