MRA Performance Model
The Sewells MSXI MRA Performance Model is a high level financial and performance analysis framework which can be used to analyse automotive retail performance and guide strategic decision making.
In summary, the model proposes that:
- Dealership financial health is measured by returns i.e. return on operational assets.
- These returns are essentially the product of a firm’s ability to produce gross, manage expenses and turn its assets.
- The combination of these driving factors creates a ‘multiplier effect’.
- The three key drivers are fuelled by a number of enablers including productivity, customer retention, processes, staff motivation and culture.